--- title: Global dietary supplements market still going strong description: The global dietary supplements market has never been so buoyant, with constant growth for over 10 years image: https://blog.armor-proteines.com/hubfs/GettyImages-1098381886-1.jpg --- [![Armor Protéines](https://blog.armor-proteines.com/hubfs/Blog/logo-AP%20(1).svg)](https://www.armor-proteines.com/) - [Nutrition](https://blog.armor-proteines.com/en/tag/nutrition) - [R&D](https://blog.armor-proteines.com/en/tag/rd) - [Trends](https://blog.armor-proteines.com/en/tag/trends) - [Food Industry](https://blog.armor-proteines.com/en/tag/food-industry) - [Newsletter](https://blog.armor-proteines.com/en/global-market-for-food-supplements#newsletter) # Global dietary supplements market still going strong ![](https://blog.armor-proteines.com/hubfs/Photo%20Marine.jfif) **Marine CALBRIX** ![](https://blog.armor-proteines.com/hubfs/GettyImages-1098381886-1.jpg) [Tendances](https://blog.armor-proteines.com/en/tag/tendances) [dietary supplements](https://blog.armor-proteines.com/en/tag/dietary-supplements) published on June 2, 2023 Share this article [![facebook](https://2660472.fs1.hubspotusercontent-na1.net/hubfs/2660472/Images/Blog/facebook-1.svg)](http://www.facebook.com/sharer.php?u=https://blog.armor-proteines.com/en/global-market-for-food-supplements) [![linkedin](https://2660472.fs1.hubspotusercontent-na1.net/hubfs/2660472/Images/Blog/linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.armor-proteines.com/en/global-market-for-food-supplements) [![twitter](https://2660472.fs1.hubspotusercontent-na1.net/hubfs/2660472/Images/Blog/twitter-1.svg)](http://twitter.com/share?url=https://blog.armor-proteines.com/en/global-market-for-food-supplements) [Subscribe to our blog](https://blog.armor-proteines.com/en/global-market-for-food-supplements#newsletter)   The global dietary supplements market has been growing for more than 10 years, with revenues expected to reach €250 billion in 2024 [\[1\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source1). Consumers, now better informed following the heightened risk of pandemics, are increasingly preferring a **preventive** approach over a curative one. Concerned about their health and well-being, **49% are willing to spend more** on dietary supplements[\[2\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source2). ## Spotlight on the three major nutraceutical markets ##### Asia dominating the market The Asian dietary supplements market size was valued at approximately **$95.5 billion in 2020 **[\[3\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source3). **China and Japan** account for one third of the global market, with revenues estimated respectively at **€16.3 billion** and **€7.27 billion** in 2023 [\[4\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source4). In China, 36% of dietary supplements are retailed through direct sales, 30% through physical sales and 34% through e-commerce [\[5\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source5). Whereas in Japan, 39% are sold in pharmacies, 31% in supermarkets and 24% in specialty stores [\[5\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source5). In the case of pharmacy sales, the health benefits most sought after in China are **vitality** (51.8%), **joint care** (15.9%) and **digestion** (13%)[\[4\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source4). In Japan, **general** **health** (a generic category where multivitamins and vitality products are likely mixed) represents 24.5% and **beauty** 22.2%4. The country is also the birthplace of **nutricosmetics**. A higlhy concentrated European market In 2022, the European dietary supplements market reached a value of **€30 billion **[\[7\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source7). Sales are very concentrated, with almost half taking place in **Italy and Germany** and still growing: Italy is **up 10%** and Germany **+7%** (compared to 2021)[\[3\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source3). The market is also very dynamic in **Eastern European countries**, especially Poland, which has been the fourth largest European consumer in terms of revenues since 2021[\[3\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source3). France is **third on the podium** with **€2.6 billion** in revenues in 2022, a 3% increase compared to 2021[\[3\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source3). French dietary supplements are mainly sold in pharmacies and drugstores (58% of products). This retail channel is the clear favorite across the rest of Europe also. The most sought-after health benefits in France include **vitality** and **immunity** (22.2% of products sold in pharmacies, drugstores and online), **stress, sleep** (16.2%) and **digestion** (15.8%) [\[3\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source3).      ##### A constantly growing American market Representing **$16.3 billion** in 2020, the U.S. dietary supplement market is growing rapidly. It is expected to reach $18.5 billion by 2025[\[4\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source4). Among the various health benefits on offer, **general health** represents 18.2% of dietary supplement sales, **digestion** 15.7% and **immunity** 14.9%[\[4\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source4). As for the retail channels, **43%** of U.S. consumers buy supplements at **hypermarkets**, while **37%** buy them at **pharmacies** [\[8\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source8). ![GettyImages-1140560047](https://blog.armor-proteines.com/hs-fs/hubfs/GettyImages-1140560047.jpg?width=442&height=288&name=GettyImages-1140560047.jpg) ## Health : consumer issues and expectations ##### Healthcare and consumer trends Consumers are seeking to better protect their health through dietary supplements. Around the world, **1 in 4 people** consume such supplements every day [\[2\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source2). Consumers are largely focused on three main health benefits: 66% wish to protect their **immune system**, 57% want more **energy** and 54% are interested in **cognitive and mental health** [\[9\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source9). ##### Cross-cutting trends and consumer expectations Today, the **natural origin** of products is a key consumer concern. Ingredients are becoming more diverse and technical due to consumers demanding more from manufacturers with regard to the efficacy of the supplements they buy: they expect more and more **clinical evidence** or **use tests** to reassure them before purchasing. In an effort to make healthcare more enjoyable, nutraceuticals has “foodified” supplements, thus leading to a rise in **functional foods**. For example, the use of **gummies** grew by 131% between 2020 and 2021[\[10\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source10). **Functional foods and beverages** are also on the rise in France, with 34% of consumers reporting they consume more products offering immunity benefits since 2020 [\[11\]](https://blog.armor-proteines.com/en/global-market-for-food-supplements#source11). ![GettyImages-1400621080](https://blog.armor-proteines.com/hs-fs/hubfs/GettyImages-1400621080.jpg?width=407&height=270&name=GettyImages-1400621080.jpg) ##### Armor Protéines, expert in innovative dairy ingredients for the nutraceutical industry In a rapidly evolving dietary supplements market, quality, natural origin, and transparency of ingredients have become essential criteria for consumers. At **Armor Protéines,** we are committed specialists in producing and enhancing high-quality dairy ingredients, supporting brands as they develop nutritional solutions that meet today’s consumer expectations. With our expertise and dedication to innovation, we offer a range of dairy ingredients, including lactoferrin, that comply with the traceability and quality standards demanded by professionals and consumers alike. By focusing on research and development, we position ourselves as a trusted partner to support the growth and diversification of the dietary supplements market. ![GettyImages-520701690](https://blog.armor-proteines.com/hs-fs/hubfs/GettyImages-520701690.jpg?width=391&height=260&name=GettyImages-520701690.jpg) Bibliography \[1\] Actifs no. 67, Marché mondial : bientôt 250 Milliards € ?, 2019 (according to Grand View Research Inc) \[2\] FMCG Gurus – Exploring the Impact of Nutritional Supplements, 2020 \[3\] Euromonitor International, Vitamins and Dietary Supplements in Asia Pacific, October 2021 \[4\] Euromonitor, 2020 \[5\] Daxue Consulting, 2020 \[6\] IQVIA, 2020 \[7\] Synadiet, Le marché des compléments alimentaires, 2022 \[8\] Council for Responsible Nutrition Report, 2020 \[9\] FMGG Gurus, Assessing the Importance of Cognitive Health, 2021 \[10\] Actif, Guide AZ des ingrédients marché, 2022 \[11\] AgroMédia, Vittel part à la conquête des boissons fonctionnelles, 2022       If you want to know more about our products, our experts are at your disposal [![Contact us!](https://no-cache.hubspot.com/cta/default/3378452/d52466b4-5d38-44f0-8b96-001d23215634.png)](https://cta-redirect.hubspot.com/cta/redirect/3378452/d52466b4-5d38-44f0-8b96-001d23215634) ## You may also be interested in these articles ### [Choose Caseinates: The strategic return of caseinates in high protein formulations](https://blog.armor-proteines.com/en/choose-caseinates-the-strategic-return-of-caseinates-in-high-protein-formulations) Nicolas ERABIT, published on August 3, 2026 Choose Caseinates: The strategic return of caseinates in high protein ... 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