Armor Protéines unveils the three major worldwide food and drink trends chosen by the study carried out by 90 experts from Asia, Europe and the Americas from the Mintel agency.
This type of consumption goes beyond merely "go organic, local, etc."». The notion of "Evergreen" relates to the entire life-cycle of the product: from agriculture to processing and from packaging to recycling.
Grow old while remaining in shape thanks to food which meets the needs of senior citizens.
This trend is not only reserved for senior citizens! Quite the contrary. All generations need to improve the way they eat and drink to stay healthy and avoid illnesses.
Food that is convenient yet healthy and ethical
One of the challenges of the agri-food and drink sector is to be able to fulfil the requirements of consumers concerning 'saving time when eating'. The new paradigm of convenience is: combining fresh and healthy dishes with a concern for their sustainable production and affordability.
*evergreen = more ethical and sustainable
The Mintel agency, an expert in market intelligence since 1972
Mintel, the leading market intelligence agency, has 13 offices throughout the world. Since its founding in 1972, Mintel, which draws its name from combining the words 'market' and 'intelligence', has aimed to provide a unique perspective on consumers using the "marketing intelligence combo".
What is the 'marketing intelligence combo'?
Mintel's expertise is based on the use of a set of market studies and analyses and constant monitoring of the competition to provide general strategic guidelines to support the growth of its clients.