We are excited to share the eight trends we have identified for you as we head into 2025. Throughout the year, we identify and analyze trends on our blog. We have selected the best of them for 2025! Enjoy your reading and stay inspired!
1/ The protein wave
Because consumers are increasingly focused on improving their health, they are incorporating more high-protein products into their diets. This trend will continue to spread through a wide range of applications: snacks, gummies, desserts, drinks...
2/ Next gen benefits
Finding new uses for well-known ingredients is all the rage. 2025 will be a time for developing potential through new benefits. We kicked off this movement with lactoferrin for women's health to address the issues associated with the different stages of a woman’s life. For instance, with our range of concepts dedicated to the menstrual cycle and the post-partum period.
Discover our products designed to support women during their menstural cycle and postpartum period.
3/ Reinventing hydration
From maintaining water concentration to ensure proper bodily functions [1], to compensating for daily losses and complying with the recommended intake of two liters per day for a 60 kg adult, [2] hydration is a trendy benefit and a dynamic market. Consider the potential of dairy electrolytes!
Apart from sports drinks, there are many sources of electolytes in food. These include milk and dairy minerals.
At Armor Protéines, we've chosen to focus on dairy electrolytes to offer you a high-quality solution.
4/ Active nutrition
This is how the consumer market is riding the protein wave: the boundary between sports nutrition and everyday nutrition is becoming increasingly blurred, creating a niche for active nutrition. Even non-athletic consumers are turning to products categorized as sports nutrition. This trend explains the growing sales in the market: $44 billion in 2023 and 6.7% growth forecast between 2023 and 2032. [3]
At Armor Protéines, we're committed to helping all athletes achieve their goals by offering a high-quality, finely segmented range of sports nutrition ingredients.
5/ The path to longevity
To help them age better, consumers are focusing on taking better care of themselves to boost their health, increase their physical capabilities and cultivate their mental well-being.
This trend, underpinned by the indisputable aging of the population, is associated with the growing awareness of the need for self-care at an increasingly younger age.
6/ Empowered women health
This trend is set to continue and expand, particularly in the women's health segment, where the market is set to reach $63 billion by 2028, with a growth rate of 8.2%. [4]
In terms of ingredients, lactoferrin – already used for immunity and its antimicrobial properties, for example – has taken on a new dimension and stands out in women's health.
Over the past years, numerous publications have examined the properties and modes of action of bioactive protein, and this trend shows no signs of slowing down...
7/ Science of trust
Finally, science is at the heart of consumer choices. Because they are increasingly well-informed, consumers are always on the lookout for scientific proof. 92% of consumers now give priority to clinically tested products in the health and wellness market. [5]
8/ Sustainability as a standard
The idea of responsible consumption is becoming increasingly important, integrating both health and planet preservation. In this sense, commitment to a CSR policy is an essential criterion for attracting and retaining consumers who are notably aware of environmental issues. In fact, 72% of consumers claim to have changed their consumption habits in favor of more environmentally friendly products. [6]
Armor Protéines is therefore proud to be Ecovadis Silver Certified since 2024.
Learn more about all Armor Protéines' commitments.
Sources:
[1] Ameli, L’eau, 2024
[2] OMS
[3] Allied Market Reearch, Sports Nutrition Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by End user, by Sales Channel: Global Opportunity Analysis and Industry Forecast, 2023-2032, 2023
[4] Data Bridge market research, Global Women Nutrition Market, 2024
[5] Citrus Lab, The influence of scientific claims on purchaising decisions, 2024
[6] Business Dasher, Eco-friendly consumers statistics & Trends : a must know in 2024, 2024
The role of lactoferrin in digestive health
