10 major global food trends for 2018 [infographic]

Every year, Innova Marketing Insights publishes information on the latest up-and-coming food trends for you to incorporate into your product and marketing development. We put together this infographic based on Innova's report following the FIE (Food Ingredients Europe) exhibition.

WHO IS THIS FOOD TREND INFOGRAPHIC FOR?

This 2018 food trend data is invaluable insight for agri-food manufacturers and food service professionals everywhere.

To compile its reports and infographics, Innova draws on the latest consumer behaviours studied via high volumes of high quality surveys. Essential information to fuel your product innovation strategy and keep up-to-date with the latest trends.

INCREASINGLY NICHE TRENDS

 Download the Top Food Trends 2018 infographic →

A few key facts and figures taken from the infographic:

• 26% of global product launches in 2016 were "Clean Label"
• 17% of consumers in the United Kingdom consider "real ingredients" to be the most important factor in pushing them to buy (consumer survey, 2017)
• +13% of packaging is changing: fun designs for children, authentic and vintage designs to make an impact, see-through packaging to build trust and reassure
• 11% of product launches in 2016 were resealable/easy-to-store food and drinks, compared to just 3% in 2012
• 70% of artisanal product launches worldwide in 2016 were labelled "traditional"
• +34% of new beers come in new innovative flavours ("crunchy", "salted caramel", "coconut", etc.)
• This year, consumer demand for healthy ingredients, complex flavours and ethical products was higher than ever.

 Download the Top Food Trends 2018 infographic →

WHO IS INNOVA MARKET INSIGHTS?

Innova Market Insights is a world-leading supplier of data and market insights. The company focuses on trends and believes that analysing consumer behaviour is key to successful product development. Innova identifies trends that help businesses understand the world and upcoming purchasing behaviours.